01 / Work
Case Studies
Six management cases from product work in retail. Each one shows the business tension that had to be resolved, the trade-offs that stood against each other, and the decision I made.
Photo to followTurning separate products into a platform ecosystem
Turning separate products into a platform ecosystem
Connecting several specialised software products so that customers see a growth path rather than a product list.
Platform Strategy / Portfolio Management / Business Model Design
Photo to followFrom a screen network to sellable inventory
From a screen network to sellable inventory
Large retail organisations have screens, players and content processes. That is not yet a product anyone can sell.
Transformation Design / Operating Model / Customer Enablement
Photo to followWhen three functions mean different things by the same positioning
When three functions mean different things by the same positioning
Product, sales and marketing were working from different assumptions about target market and differentiation — without anyone having disagreed.
Stakeholder Management / Decision Framing / Strategic Facilitation
Photo to followOne model for many operating companies, without levelling them
One model for many operating companies, without levelling them
A group-wide blueprint for retail media — central standards where they create scale, local freedom where it enables business.
Scaling Strategy / Enterprise Architecture / Change Enablement
Photo to followPrioritising when every request is legitimate
Prioritising when every request is legitimate
Short-term customer opportunities, strategic product development, technical stability and limited capacity — made steerable at the same time.
Product Governance / Roadmap Leadership / Resource Allocation
Photo to followOffering orientation in a hyped market instead of volume
Offering orientation in a hyped market instead of volume
Positioning retail media not as a product category but as a strategic management question — with formats that actually move decision-makers forward.
Thought Leadership / Market Narrative / Executive Communication