03 / Writing
Essays
Longer pieces on product strategy, prioritisation, and why agreement inside organisations is so often the opposite of clarity.
September 22, 2026 · 3 min read
A roadmap is not a wish list
It is the visible consequence of business decisions made under scarcity. The difference is not wordplay — it decides where the conflict gets fought.
Roadmap / Prioritisation
September 15, 2026 · 3 min read
Alignment is not consensus
A group that feels agreed has often decided nothing — it has only moved the point at which the disagreement becomes visible.
Alignment / Stakeholders / Decisions