Tools
Toolkit
The frameworks I actually work with. Built in real initiatives, not at a desk.
- Framework
The readiness pyramid
Six layers that build on each other and settle whether a screen network is sellable — before the first campaign is sold.
Used for / Preparing and assessing retail media initiatives
- Thinking model
Core and configuration
The one distinction a group blueprint stands or falls on — what is mandatory for everyone, and what may each unit decide for itself?
Used for / Scaling across several operating companies or markets